— Featured Speakers — Gail Levenson, RPh, CDE, CGP Director, Clinical Programs and Initiatives National Rural Electric Cooperative Association Jon Anderson Director Group Plan Management National Rural Electric Cooperative Association (NRECA) The focus of their presentation will be "How Incentives Drive Participation and Manage Health Care Costs by Implementing a Game Plan for Good Health" National Rural Electric Cooperative Association (NRECA) operates a self-funded, non-profit Trust to provide health care benefits for over 600 rural electric cooperatives and 100,000 covered lives across the nation. In the Spring of 2007, two of these cooperatives agreed to participate in a pilot program where they committed significant financial and human resources toward an incentive-based wellness and prevention program that was put in place effective January 1, 2008. This session will include commentary from the pilot participants and will examine the: Strategy for integrating incentives into a consumer driven plan design Challenges faced while implementing the program Resulting two year data Impact on the wellness culture in the workplace

World Congress presents the 3rd Annual Executive Forum on Rewards and Incentives for Improved Employee Health, May 18 -19, 2010 in Philadelphia, PA. The Executive Forum will present employer and health plan best practices on how to engage your employees in incentive and wellness programs to encourage greater accountability for their personal health. The success of any healthcare program for your employees relies heavily on your ability to understand these key areas:

• Behavioral Economics
• Engagement
• Communication
• Incentives

This conference convenes employers and health plans discussing how they are developing programs that achieve sustainable behavior change in employee populations. Key issues to be addressed are:

• Health Reform and Strategic Decisions: What is the Employer's Role in a New System?
• Identifying Key Indicators that Can Predict Success and Achieve a Return on Investment
• How Incentives Drive Participation and Manage Health Care Costs: Implementing a Game Plan for Good Health
• Behavior Change through Behavioral Economics – What Are the Key Principles?
• Lifestyle Management: How to Create Successful Smoking Cessation and Obesity Management Programs
• Case Studies from Leading Employers on Developing Incentives and Rewards that Resonate with Specific Populations and Corporate Cultures
• Driving Behavior Change with Disease Management and Wellness Programs
• Employer and Health Plan's View: Focusing on Benefit Design to Drive Change to Attain Sustainable Engagement
• Using Wellness Incentives to Fund Health Reimbursement Accounts

Confirmed Speakers Include:

Jon Anderson Director Group Plan Management National Rural Electric Cooperative Association (NRECA)	Robert N. Anfield, MD, JD, FAAFP Chief Medical Officer, Disability Business CIGNA Group Insurance
Katie Wreed Bell Partner, Global Well-Being Gallup	Murat V. Kalayoglu, MD, PhD Founder and Chief Science Officer HealthHonors – a Healthways Company
James A. Klein President American Benefits Council	Miki Kobane, CHWD Director of Health Promotions Barney & Barney
Cheryl Larson Vice President Midwest Business Group on Health	Gail Levenson, RPh, CDE, CGP Director, Clinical Programs and Initiatives National Rural Electric Cooperative Association
Gigi Fioravanti Lyons, MPH Senior Program Manager, Wellness Strategy BlueCross Blue Shield of MA	Cathy Murphy, RN, C COHN-S OHNP Vice President, Human Resources Blue Shield of California
Carol Kelley Nesbitt, RN, RN, BSN, CHCQM, FAIHQ Manager of Health Services Drummond Company	Thomas Parry, PhD President Integrated Benefits Institute
Michael H. Samuelson Senior Vice President, Blue Cross Blue Shield of Rhode Island; President and Chief Executive Officer, The Health & Wellness Institute	Mike Vittoria Vice President, Human Resources, Sperian Protection; President, Rhode Island Business Group on Health
Paul J. Wallace, MD Medical Director, Health and Productivity Management Programs Kaiser Permanente	Dawn Weddle Wellness and Behavioral Health Manager Navistar, Inc.