Special Announcement!

Dear [FIRST_NAME_] [LAST_NAME_],

I hope this finds you well! I am reaching out to you today with a formal invitation for participation in The 4th Annual Hospital and Health System Financial Management Congress (formerly the Revenue Cycle Innovations Summit), taking place September 21-23, 2009; Chicago, IL.

In a tumultuous economic environment where capital access, resource allocation, service line management and sound financial infrastructure are key areas of struggle for today's financial leaders, you can not afford to miss the cutting-edge solutions and case studies of success as presented by today's leading hospital and health system executives at the Congress this fall!

Please take a moment to download and review the final agenda, as well as the additional information below. Speaking faculty members include executives from some of the industry's top hospitals, health systems, leading associations and government agencies (please see below for more detail).

Also, I want to make you aware of an exclusive discount for hospital and health system executives – Register for the Congress and Workshop for just $395 when you reserve your seat by this Friday, July 31st. Other constituents, SAVE $300 on the current fee when you register by July 31st. (**See details below.)

I would love for you to join our team and look forward to seeing you at the meeting this fall!

Sincerely,

Jenny Laurello
Congress Manager
World Health Care Congress Leadership Summits
4th Annual Hospital and Health System Financial Management Congress

**Mention PRIORITY CODE: HL09066-xxxx and:
Hospital & Health Systems mention PROMO CODE: PZJ983
Other constituents mention PROMO CODE: CRA932
(Not valid for gov't rate.)

About the Event:
The World Health Care Congress 4th Annual Hospital and Health System Financial Management Congress is the perfect opportunity to bring your executive and financial team together to learn the steps your organization must take in 2009-2010 to ensure its financial health and viability in the future. Our executive-level Congress cultivates the shared knowledge and skills your team needs to implement best practices and drive forward change within your organization. The Congress is designed for CFOs, Controllers, Vice Presidents, Directors, Managers and Supervisors of Access, Finance, Revenue Cycle, Charge Capture, HIM, Billing and Collections and other executive decision makers. Your executive team will learn to leverage new ideas and build implementation plans that will ensure your profitability and competitive edge. For more information about the event and World Congress, please visit www.worldcongress.com/finance.

Through Targeted Tracks, Seminars and Executive Panel Discussions, the MUST-ATTEND Financial Management Event of 2009 Presents Strategies and Best Practices for:

Bad Debt Management and the Implication of New Charity Care Policies
Best Practices in Budgeting, Capital Formation and Managed Care Contracting
Capital Structure and Capital Access
Treasury Management and Asset Allocation
CDM, Charge Protocols and Charge Capture
Documentation and Coding Process Improvement
Claims Processing and Denials Management
Revenue Leakage and Cash Flow Maximization
Uncompensated Care and the Un/Underinsured
The Rise of Self Pay Population
Financial Clearance and Pricing Transparency
Revenue Cycle Management
EMRs and IT Integration: Assessing the Impact on the Revenue Cycle
Educating Financial Executives on Marketing and Branding Investments

Previous Speaking Faculty Members Include:

Asif Ahmad, Vice President Diagnostic Services andChief Information Officer, Duke University Health System and Duke University Medical Center; Associate Dean, Academic Computing, Duke University School of Medicine
Returning for 2009! Mayumi Fukui, Vice President, Managed Care, University of Chicago Medical Center
John Powers, Chief Administrative Information Officer, Beth Israel Deaconess Medical Center
April Langford, Vice President, Revenue Cycle Operations, University of Pittsburgh Medical Center
Returning for 2009! Patrick McDermott, Senior Vice President, Revenue Services, Resurrection Health Care
David S. Hefner, MPA, President, University of Chicago Medical Center
Warren Hern, Executive Vice President andChief Financial Officer, Unity Health System
David Harris, Health Industries Advisory, PricewaterhouseCoopers LLP
Donald C. Riefner, Chief Revenue Officer, Hospital Services, University of Pittsburgh Medical Center
Steven Speil, JD, MPH, Senior Vice President, Health Finance and Policy, The Federation of American Hospitals
Thomas B. Valuck, MD, JD, Director, Special Program Officefor Value-Based Purchasing, Centers for Medicare & Medicaid Services
Gary Zmrhal, Chief Financial Officer, Holy Cross Hospital
Dr. Leslie Zun, Chairman, Emergency Medicine, Mount Sinai Hospital; Professor, Finch University
Daniel T. Yunker, Vice President, Metropolitan Chicago Healthcare Council
John Casillas, Chair, Medical Banking Institute;Executive Director, Medical Banking
Christopher Queram, President and Chief Executive Officer, Wisconsin Collaborative for Healthcare Quality
Craig Collins, Division Chair, Mayo Clinic Revenue Cycle, Mayo Clinic
Doug Vanderslice, Chief Financial Officer, St. Louis Children's Hospital
Scott Serota, President and CEO, Blue Cross Blue Shield Association
William Santulli, Executive Vice President, Chief Operating Officer, Advocate Health
Sanford Kurtz, MD, Executive Vice President, Chief Operating Officer, Lahey Clinic
Larry J. Goodman, MD, President and Chief Executive Officer, Rush University Medical Center
Returning for 2009! Jeffrey Nieman, Vice President – Operations, Patient Financial Services, Tenet Health
David Durenberger (R-MN 1978-1995), US Senate; Chair, National Institute of Health Policy
Returning for 2009! Vincent Schmitz, Chief Financial Officer, MultiCare Health System
Mike Jex, Assistant Vice President, Revenue Cycle/PAS, Intermountain Healthcare
Nelly Leon-Chisen, RHIA, Director of Coding and Classification, American Hospital Association
Returning for 2009! Steve Mooney, Senior Vice President, Patient Financial Services, Tenet Health