Speaker Interview
![]() |
Neal Sofian, MSPH Director, Member Engagement Premera Blue Cross |
The treatments for some of America’s most challenging and expensive health issues - smoking, obesity, diabetes, may be behavioral rather than pharmacological. And Director at Premera Blue Cross, Neal Sofian says the first step to successful treatment begins with using the right words to address the consumers.


















500 West Cummings Park, Suite 5400
800-767-9499
Sitemap


