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As reform and technology continue to reshape the market and health care space, plans must adapt and evolve to develop transformative consumer-driven marketing strategies, engagement tools, and partnerships to promote well-care, loyalty, target membership growth and ultimately drive costs down.
Through in-depth discussions, reactor panels and expanded programming, this new take on an established event will help health plans plan visualize and implement consumer-driven initiatives to cultivate organizational innovation and change. Changes that will help grow the target member for organizations and prepare for market shifts in the post-reform landscape. Key highlights include retail strategies, community and start-up partnerships, outreach and education techniques and more.
We invite you to join us for actionable tools, fresh perspectives and creative consumerism strategies from top plan executives and out-of-industry retail experts to promote innovation and strengthen your organization for 2015 and beyond.
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Faculty Interviews
| Healthcare organizations and healthcare professionals are already using social media as an important tool to connect consumers and providers. Chris Daley believes investing in original content will not only educate and engage your audience but also strengthens an organization's brand. |
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Chris Daley
Manager, Digital and Social Marketing
UPMC Health Plan
Listen to this Interview »
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| Dan Woodward shares some of the early success that Kaiser Permanente is experiencing with their two pilot programs marketing to retail customers. |
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Dan Woodward
Strategic Marketing Consultant
Kaiser Permanente Northwest
Listen to this Interview »
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| Community organizations and groups can build the bridge to your target group. Mark Santiago of Hudson Health Plan talks about his community outreach programs which have become the model for enrolling underserved populations in Medicaid Managed Care in New York State.
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Mark Santiago
Senior Vice President, Operations
Hudson Health Plan
Listen to this Interview »
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Vincent Capozzi
Senior Vice President, Sales and Marketing
Harvard Pilgrim Health Care, Inc.
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David Carmouche, MD
Executive Vice President of External Operations
and Chief Medical Officer
BlueCross and BlueShield of Louisiana
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Chris Daley
Manager, Digital and Social Marketing
UPMC Health Plan
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Kathleen Ellmore
Vice President, Engagement Sciences
Silverlink Communications, Inc.
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Ray Hanley
President and Chief Executive Officer
Arkansas Foundation for Medical Care
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Mary N. Hennings
Director, Market Planning, Innovation and Implementation
Blue Cross Blue Shield of Massachusetts
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Brian Lobley
Senior Vice President - Marketing, Consumer & Specialty Services
Independence Blue Cross in Philadelphia
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Jeff Logan
Staff Vice President, Market Planning & Strategy
WellPoint, Inc.
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Alan Marshall
Vice President, Business Development, E-Commerce
Transamerica Employee Benefits
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Augusta Martin
Corporate Vice President, Chief, Marketing
MVP Health Care
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Tom Olenzak
Director of Innovation
Independence Blue Cross
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Mark Santiago
Senior Vice President, Operations
Hudson Health Plan
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Steve Snell
Vice President of Enterprise Marketing
Florida Blue
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Eric Steager
Director, Corporate & Business Development
Independence Blue Cross
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Ryan Tarzy
Senior Vice President, Business Development
PokitDok
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Mary Ann Tournoux
Senior Vice President and Chief Marketing Officer
Health Alliance Plan (HAP)
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Brent Walker
Vice President and Chief Marketing Officer
c2bsolutions
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Dan Woodward
Strategic Marketing Consultant
Kaiser Permanente Northwest
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Testimonials
"Good, relevant and timely content. Qualified Speakers, good vendors, good networking."
Julie Bunde, Director, Product Management, HealthPartners
"Great meeting. Excellent across payer discussions."
Molly Goins Cox, Head, Member Experience, Aetna
"I really enjoyed the Health Plan Innovations Congress! There were some great speakers and thought leaders in the group."
Michelle Green, Product Manager, BCBS LA
“I always consider the conference as a great opportunity to connect with industry experts, creating excellent external resources and relationships. I think a lot of the value is in the rich discussions that are a result of questions and interaction with the audience.”
Matt McLaughlin, Specialty Products, Blue Cross Blue Shield Michigan
