April 27, 2022 • 1:00 PM - 2:00 PM ET

57% of health plan executives have cited improved member engagement as the top priority outcome for digital transformation initiatives.1 This is almost 5x more important than financial outcomes (12%), yet health plans still struggle to meaningfully engage with their members with digital tools.

Which strategies can health plans adopt to truly engage and connect with their members while significantly lowering costs and improving outcomes? How can payers overcome engagement and retention challenges of today using digital tools?

In this webinar, join customer experience leaders to discuss how to leverage technology that meets members where they are and deploy engagement strategies that drive healthy behavior change, improve health and well-being, and strengthen individual and employer group retention.

• Hear perspectives on what meaningful engagements means
  • Gain insight into engagement efforts that keep customers happy and healthy 
  • Discuss the impact of true engagement on costs, outcomes, and overall health
• Identify digital technology that helps payers maintain the human-element during communication and enhances the overall member experience
• Leverage data to understand individual needs, preferences, and behaviors
  • Create personalized digital experiences to build trust
• Move away from traditional, transactional engagement and adopt tailored, member-centric initiatives 
• Create members for life: Learn about digital engagement strategies that enable members to make optimal care decisions and boost brand loyalty 

1. Bill Preston et al., “Future-proofing the business: Building a superior experience for health plan customers through digital transformation.” Deloitte. May 20, 2021, https://www2.deloitte.com/us/en/insights/industry/health-care/transforming-the-health-plan-experience-with-technology.html

Webinar Speaker

Alex Kurth
Vice President, Omnichannel Engagement
UnitedHealthcare

Brittany Ramsey
Growth Product Manager, Digital Health Innovation
UPMC Health Plan

Dan Sloat, Ph.D., BS RN
Sr. Director of User Experience
Fresenius Medical Care

Dan Sweeney
Vice President
Healthcare, Relay Network

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Alex Kurth

Alex Kurth Vice President, Omnichannel Engagement UnitedHealthcare

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Speaking at these upcoming events:

• Meaningful Engagement in a Digital Age: Health Plan Strategies to Improve Member Health and Reduce Costs
  April 27, 2022 • 1:00 PM - 2:00 PM ET | Live Webinar

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Brittany Ramsey

Brittany Ramsey Growth Product Manager, Digital Health Innovation UPMC Health Plan

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Speaking at these upcoming events:

• Meaningful Engagement in a Digital Age: Health Plan Strategies to Improve Member Health and Reduce Costs
  April 27, 2022 • 1:00 PM - 2:00 PM ET | Live Webinar

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Dan Sloat

Dan Sloat, Ph.D., BS RN Sr. Director of User Experience Fresenius Medical Care

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Dr. Sloat is a User Experience strategist with a deep focus on User Experience Design in Healthcare. He has been in the “UX space” for over 25 years, working for both large companies (GE Healthcare, Lockheed Martin, and Fresenius Medical Care) as well as startups in the B2B and healthcare verticals. His design philosophy is very much grounded in the user-centered experience, believing that design is a way of being and an essential means of communication and cultural growth. Further, that experiencing the human condition from a physiological, cognitive, and humanistic perspectives allow us to gain new insights and see the solutions that lie in the negative spaces.

Speaking at these upcoming events:

• Meaningful Engagement in a Digital Age: Health Plan Strategies to Improve Member Health and Reduce Costs
  April 27, 2022 • 1:00 PM - 2:00 PM ET | Live Webinar

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Dan Sweeney

Dan Sweeney Vice President Healthcare, Relay Network

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Dan Sweeney is Vice President of Healthcare at Relay Network, a "member for life" SaaS solution enabling healthcare companies to more meaningfully engage with members and patients through a HIPAA compliant, 1:1 channel. Dan advises industry practitioners as they look to meet the new customer expectation for personal, meaningful interactions with their healthcare company. Prior to Relay, Dan spent much of his career with the Corporate Executive Board (CEB) delivering new products to the F1000 marketplace. Dan is a graduate of Fairfield University and currently resides in Philadelphia, PA.

Speaking at these upcoming events:

• Meaningful Engagement in a Digital Age: Health Plan Strategies to Improve Member Health and Reduce Costs
  April 27, 2022 • 1:00 PM - 2:00 PM ET | Live Webinar

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Sponsored By:

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Relay

Relay is the industry’s only dedicated, HIPAA-compliant CX channel, driving significantly better engagement and outcomes by marrying the high initial customer engagement of text with customer data and known action paths to enable a seamless and frictionless digital member experience.

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