The 7th Annual Health Plan Innovation Through Consumerism

Shared session

Consumer centered operations, marketing, acquisition, and retail strategy success depends deeply on the needs of the consumer. In this session hear directly from a panel of consumers in an open Q&A; format.

• Learn what consumers already know about health insurance
• Ask valuable questions about service and product needs, expectations, and desires
• Discuss purchasing decisions and motivations
• Analyze answers and feedback to incorporate into your plan’s business strategy

Shared Session

Learn how health plans can grow, adapt, and diversify retail business in the next few years — and how one health plan is already taking steps to include wellness products and services in its retail strategy now.

• Discuss how ancillary and wellness programs expand and support revenue while reducing health spend
• Outline other areas that might make a good retail expansion and increase revenue
• Assess the future of retail, and how business lines may grow or change in the next three to five years

Shared session

Explore how one national retail giant increased consumer education and health insurance literacy through a unique education program, and how this impacted 2015 enrollment.

• Discuss the impact that face-to-face education and advising has in various consumer segments
• Learn how community partnerships can help consumers align with the right plans
• Gain an understanding of the impact education strategies have on enrollment, retention, health spend, branding, and market share

Examine trends in employer benefit offerings, and additional market opportunities to supplement revenue, offerings, and plan strategy.

• Discuss the importance of employer and consumer purchasing decisions
• Gain an understanding of the market implications of the Cadillac Tax
• Examine the increase in high deductible health plans and consumer driven health plans as a purchasing trend in the commercial market
• Describe the implications of high deductible health plans on consumer health care purchasing behaviors

Discuss ways to adopt digital marketing strategies to better connect with, communicate with, and influence the behavior of consumers.

• Create an omni-channel marketing approach with tailored experiences for all devices
• Leverage analytics and insight to personalize communications and digital experience for consumers
• Simplify and improve digital interface for brokers, agents, and consumers
• Utilize messaging and communications to educate consumers on product design and influence consumer purchase decisions
• Assess successful SEO strategies and the impact they have on profitability and branding