July 16, 2020 • 2:00 PM - 3:00 PM ET
Due to the recent pandemic, it is estimated that up to 43 million individuals could lose employer-sponsored insurance. While many will seek Medicaid plans through the ACA, millions will look to the Marketplace/state-based Exchange for affordable coverage. Given the sizable volume of potential new members and increased competition, including more than a dozen new ACA plan entrants in 2020, your ability to efficiently enroll an influx of new members, while focusing on their member experience for long-term retention, will allow you to differentiate and become the plan of choice during this critical time. In this webinar, we will discuss how ACA-participating health plans can improve enrollment operational efficiency, reduce financial exposure and enhance member satisfaction.
- Gain insight into the state of the market, including enrollment trends, industry and group size demographics, and other factors impacting member shifts
- Identify the risks of ignoring the operational component of member enrollment, such as increased costs, reduced ability to scale, and greater exposure to financial volatility
- Examine how to overcome common challenges to enrollment optimization for FFM/SBE health plans
- Discuss the benefits of a modern, automated member enrollment platform and drawbacks, as well as misconceptions, of sticking with legacy enrollment systems