Insurer's Retail Innovation Summit

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Faculty Interviews

	Alex Hurd Senior Director, Product Development, Growth, and Payer Innovation, Health and Wellness Wal-Mart
National retail giant Wal-Mart is increasing consumer education and health insurance literacy through unique programs including a pilot phase care clinic. Senior director Alex Hurd shares how Wal-Mart is addressing new challenges in healthcare space.
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	Stephanie DeFreese Director, Retail Strategy Blue Cross and Blue Shield of South Carolina
Just like any other health plan adjusting to this new retail landscape in healthcare, Blue Cross and Blue Shield of South Carolina has had to address its share of challenges head on to help consumers become more health plan literate.
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Insurer's Retail Innovation Summit

Retail is the next big growth opportunity for health plans. Having an active retail strategy, presence, and operational branch is paramount to improving acquisition, branding, and market share in the future.

Join us at the 2015 Health Plan Consumerism Congress as health plan executives from across the nation convene to discuss the best in consumer-facing strategy for 2015 and beyond. The Insurer’s Retail Innovation Summit is one of three concurrent Summit tracks at HPCC.

Key Content Includes:

Strategies to diversify and distribute products digitally, via retail branches, and event marketing
Best-in-class branding programs from inside and outside of the health insurance industry
Strategies to drive traffic to retail stores year-round
Solutions and tips on overcoming unexpected challenges when creating a retail branch
Tactics to improve engagement and acquisition through in-store design and set up
A focus on the consumer: Including diverse perspectives from actual shoppers
Creative approaches to improve re-enrollment / retention and solutions to staffing challenges during AEP 2015
AND MORE!

Featured Faculty Organizations include:

Blue Cross and Blue Shield of South Carolina
Blue Cross and Blue Shield of Massachusetts
Capital Blue Cross
EmblemHealth
Florida Blue
Hacker Group
Harvard Pilgrim Health Care
Health Care Service Corporation
Hudson Health Plan
Humana
Independence Blue Cross
Instamed
Kaiser Permanente Northwest
MVP Health Care
Stein, LLC
United Healthcare
Wal-Mart Stores

This event is tri-located with the Summits on: Health Plan Innovation through Consumerism Summit and Medicare Marketing and Enrollment Summit. Attendees gain valuable educational learning tools while enjoying a one-of-a-kind networking opportunity shared among the three summits. This is a must-attend event for all health plan retail, marketing, and development executives.