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Monday April 4, 2005
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7:00 am
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8:00 am
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In this session you will:
- Deliberate current, relevant, and useful theories and approaches to health-related behavior change
- Demonstrate the utility of these approaches through real-world programs that improve lifestyle change, adherence, health, satisfaction, and utilization outcomes
- Determine a framework for analyzing the behavioral components of your disease management programs
- Emerge better prepared to design, purchase and implement comprehensive disease management solutions that truly change behavior
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9:30 am
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11:00 am - 12:30 pm
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11:00 am
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Victor J. Strecher
Ph.D., MPH
Professor & Director
Health Media Research Laboratory
University of Michigan Comprehensive Cancer Center
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| Dr. Strecher has held positions as Assistant and Associate Professor in the School of Public Health at the University of North Carolina. He then became Professor of Health Behavior and Health Education and Director of Cancer Prevention and Control in the University of Michigan’s Comprehensive Cancer Center. Dr. Strecher’s academic interests include evaluative research of health behavior change interventions for health promotion, disease prevention and disease management. He has been principal investigator on over $10 million in research grants. Studies have included several computer-tailored print interventions, including tailored materials to callers of the National Cancer Institute’s Cancer Information Service (CIS); cigarette smoking cessation, mammography, and dietary fat reduction; patients in the emergency room; and tailored materials to HMO members based on a comprehensive health risk appraisal. In 1998, Dr. Strecher founded HealthMedia, Inc. The intention of HealthMedia, Inc. is to bring the highest quality science, operational capabilities and creativity to the marketplace. The company now has over 60 employees and has secured a significant client base. Dr. Strecher serves as Chief Science Officer at HealthMedia.
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