This pre-conference comprehensive session will help any organization interested in developing or using games & gamification for health & healthcare. During the two hours attendees will absorb the following agenda of material:

• An overview of games and gamification used in health. This section will define the differences between games & gamification covering their applications, strengths, and weaknesses.
• Developing ideas, scoping, and designs for games for health. This section will help walk through how projects are conceived, and developed.
• Developers, budgets, workflows and scheduling. Assuming you have a design plan, how do you actually build something. We'll cover the most important issues.
• Markets and Insights. Not all applications are created equally. Drawing on years of experience the session will identify the best areas of activity for investment.

The opportunity to use games and gamification in health is real but the reality hasn't yet matched the potential. By understanding the opportunity better, and learning from the insights compiled across dozens of projects attendees will leave the session better prepared to acquire and launch game-based projects that better meet the potential games offer.

Join our two hour workshop to explore social engagement strategies that activate consumers to participate in their health; sharing and tapping into peer lifestyle experiences and gaining expert guidance. You will see what healthcare leaders are investing in today, explore social eHealth opportunities for consumer engagement in the future and discuss how to launch a social strategy within your organization.

During the workshop:

• Learn about key social engagement trends including social segmentation, social connect (programs & experts) and social data
• See examples of social engagement approaches used by health care innovators, payers and providers
• Hear a case study of a provider solution that "meaningfully" engages consumers with a private social community integrated with personalized content and communications
• Participate in a social engagement planning discussion: considerations, approaches and mobile & Telehealth tie-in opportunities
• Participate in a group innovation exercise: Collectively define a specific social engagement initiative to positively impact consumer health. (Workshop participants shape exercise)