Media Coverage

1. Wellness Games Encourage a Fitter Workforce (July 19 2012 - BloombergBusinessweek)

This spring the city of Charlotte challenged its employees to log their workouts on a website that tallied points for each department. more»

2. Playing with Health: A computer programmer turns his attention to making wellness fun. (June 1 2012 - Harvard Magazine)

Virtuous. Boring. Hard work. This is how most people view managing their health. more»

3. Pitting Employees Against Each Other … for Health (May 1 2012 - The Wall Street Journal )

n the effort to make workers healthier, employers and insurers have dangled carrots. They've threatened with sticks. Now, they are trying games. more»

4. Keas CEO on Employee Wellness, Social Games (April 29 2012 - Bloomberg TV)

April 28 (Bloomberg) -- Adam Bosworth, co-founder of Keas Inc., talks about the company's employee wellness programs which use social games. Bosworth spoke yesterday with Cory Johnson on Bloomberg Television's "Bloomberg West." Bloomberg's Emily Chang also speaks. (Source: Bloomberg) more»

5. How Keas Gets Couch Potatoes To Lose Weight (February 23 2012 - Forbes)

Social gaming company Zynga has tapped into human psychology to figure out what triggers encourage people to play their games over and over again. more»

6. The Future of Better-Designed Enterprise Software Starts Now (January 4 2012 - Fast Company)

The cost of poorly designed business software is money, time, and organizational health. Let's encourage vendors to learn from the better features of consumer products like Facebook and Amazon that productivity and enjoyment can coexist. more»

7. Start-Ups Look to Social Gaming to Make Health Care Less of a Pain (December 29 2011 - The Wall Street Journal)

A group of technology start-ups is taking its cue from social gaming, in hopes of relieving companies, doctors and patients of some of the pain involved in managing health care. more»

8. Adam Bosworth Unveils Keas, The Game That Keeps You Healthy (June 3 2011 - TechCrunch TV)

After two years in stealth, Adam Bosworth is finally ready to start talking about his health startup Keas. more»