Mike Hurley is the industry manager for Health Insurance at Hyland Software. Mike works with current and prospective health insurance customers to transform business processes using OnBase, Hyland’s award winning ECM software. He also is responsible for Hyland’s high-value, high-impact Health Insurance solutions, like OnBase Mobile Medicare Enrollment. Prior to coming to Hyland, he was the founder and president of Swim Lane Software, LLC. Mike founded Swim Lane in 2007 to create a solution that leveraged Software as a Service (SaaS) technology to automate the processing and adjudication of Medicare Claims through unique use Business Process Management (BPM) and Business Rules Management Systems (BRMS) technologies. Preceding Swim Lane, he founded Green Square in 1997 as a national consulting practice that connected technology with business strategy. As a boutique services firm, Green Square was aimed at driving stakeholder value at over 25 BlueCross BlueShield plans in the U.S. Prior to Green Square, Mike founded Avalon Technologies, Inc., an award-winning systems integrator focused on Enterprise Content Management (ECM), workflow and Optical Character Recognition (OCR) technologies.