Why You Should Attend

Healthcare reform has revolutionized how we need to view the role of medical affairs and the future to effectively navigate the changing customer and KOL landscape. Gaining access to thought leaders and decision makers is tougher than ever and a medical affairs team that is effective at developing key scientific relationships can play a big role in your company’s success.

Recognizing the commercial implications of health reform, visionary industry leaders will focus on engagement thru the eyes of different stakeholder perspectives both externally (e.g., KOLs, health plans, integrated delivery networks, hospital P&T committees) as well as internally (e.g., clinical, compliance) to gain a glimpse into their mindset as to where they see value in their interactions with medical affairs and MSL teams.

Big picture, strategic discussions, with an emphasis on encouraging interactive dialogue with our audience, will focus on:

• Medical affairs changing role in the support of market access and reimbursement efforts
• External and internal stakeholder relationship management: The three C’s…coordination, communication, compliance
• Where KOLs find value when interacting with medical affairs teams and MSLs
• The future of KOL management: Establishing a culture of knowledge and value
• Business model transformation: Using change as a catalyst for success
• The evolution of the MSL role and the increasing importance of Managed Care Liaisons
• Benchmarking tactics and correlating the value of MSL work to your company’s strategic imperatives
• Latest on compliance and risk mitigation strategies: Expanding access while remaining compliant
• Building a global medical affairs strategy

Attend to collaborate with industry peers and actively participate in the only event in the marketplace providing a platform for strategic and results oriented discussions focused on what reform means for medical affairs and the future of engagement. Be sure to register your teams by March 22, 2013 to obtain the discounted advance registration rate.

A special thank you to our distinguished speaker faculty for their assistance in developing the agenda and for their participation at the event, we truly appreciate their contributions. I am looking forward to a great event and hope to see you and your colleagues in Philadelphia.

Best,
Lauren Laino, Esq.
Division Director, Pharmaceutical Events – World Congress
[email protected]