Agenda Topics

• Opening Keynote: Brand Positioning – Creating Values for a Better Health Care System
• Ensure Product Utilization and Reimbursement – Leverage Evidence-Based Outcomes to Transition from Volume to Value Reimbursement Models
• Re-Defining Value – Transform the Positioning of Pharmaceutical Products in the Continuum of Care
• Reach Your Customers – Payer, ACO, and Physician Perspectives on Value-Based Reimbursement
• Assemble a Cross-Functional Team to Maximize the Impact of HEOR Data
• The New Face of Pharma – Utilizing Comparative Cost Effectiveness to Retain Customers After the Patent Cliff
• Prepare for the Future of Personalized Patient Care Using Real-World Evidence to Support Product Development and Commercial Teams
• Expand the Role of Medical Affairs and Professional Education in Marketing Goals and Ensure Brand Plans Are Effectively Executed
• Enabling a Successful Product Launch by Increasing the Role of Commercialization in Early Drug Development
• Developing a Field Communication Team to Effectively Deploy Real-World Evidence
• Understanding the Customer Relationship Cycle – Methods to Develop and Maintain Valuable Interactions with Key Stakeholders
• Is It Too Late for a Positive Spin? Utilizing Evidence-Based Strategies to Gain Patient Loyalty
• Getting Ahead of the Curve – Incorporating Digital Methods for Engaging Evidence-Based Information Delivery
• Rethinking ROI – How Evidence-Based Communication Contributes to Your Bottom Line