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Tuesday April 18, 2006
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8:00 am
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9:15 am
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10:15 am - 11:00 am
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- There has been an evolution in the involvement of patients in their own healthcare decisions due to increased information, involvement, and decision making, which has led to a high level of consumerism in healthcare
- What effects does this have on the treatment of chronic conditions and can it have a significant impact in treatment outcomes?
- What are some of the tools and strategies that can advance this?
- What are some strategies in cost containment that can actually have a negative impact?
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Paulo Costa
Head of the Americas
Novartis Pharmaceuticals Corporation
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11:15 am - 12:00 pm
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- Framing a dialogue to define pharmaceutical value for various market segments – consumers, health plans and physicians
- How consumers, health plans and physicians define value and implications for their business as the marketplace becomes more discerning around benefits vs. costs
- Exploring the tradeoffs for premium pharmaceutical products
- Recasting the perception of pharmaceutical value for health care industry sectors
- Strategies to demonstrate value to consumers, providers, payers and public purchasers
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12:00 pm - 1:30 pm
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1:30 pm - 2:15 pm
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- Regulatory Risk/Benefit Analysis - Making the judgment call for the public interest
- Results to date from pharmacovigilence efforts for pharma, provider and payors to track adverse drug reactions earlier
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2:15 pm - 3:30 pm
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2:30 pm - 3:30 pm
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3:30 pm - 4:15 pm
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4:30 pm - 5:15 pm
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5:30 pm - 7:00 pm
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7:00 pm - 9:00 pm
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Wednesday April 19, 2006
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7:00 am - 7:45 am
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8:00 am - 8:45 am
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9:00 am - 10:45 am
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11:00 am - 11:45 am
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- Aligning incentives for patients, physicians, provider organizations and payers to invest in prevention
- Prevention and wellness innovations to improve population health
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Pat Kelly
President
Pfizer US Pharmaceuticals

View Biography
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12:00 pm - 12:45 pm
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- How large integrated data sets that are now available for analysis can help to create a more efficient health experience for all stakeholders
- Realizing increased efficiencies in clinical research (e.g. trial feasibility, protocol development, etc.)
- Utilizing health data sets in formulary decision making
- Going to market with greater confidence and visibility and mitigating in-market surprises
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12:45 pm - 2:15 pm
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2:15 pm - 2:30 pm
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2:30 pm - 3:30 pm
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3:45 pm - 4:30 pm
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