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Day 2: Thursday, March 21, 2013
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Thursday, March 21, 2013
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8:00 am -
9:00 am
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9:00 am -
9:10 am
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9:10 am -
10:00 am
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Adjusting your Strategies and Procedures Accordingly to Implement the New Priority Rules Under the AIA |
On March 16, 2013, the new priority and prior art rules under the AIA will be implemented in the United States. This means that all new applications filed after the implementation date which do not sufficiently claim an earlier priority date will have the Act’s new prior art and priority rules applied. Join this interactive discussion to analyze:
- Deeper understanding of the Act’s specific rules and challenges
- An action plan for operating under its new requirements and procedures
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10:00 am -
10:30 am
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10:30 am -
11:15 am
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Intersecting Patents, Industrial Design and the User Experience to Optimize Your IP |
This presentation focuses on the rise in prevalence of Industrial Design (ID) and the User Experience (UX) in consumer products fields. A brief history on the global rise of ID centers along with a new focus on the U X in the product development cycle - particularly in mobile devices and packaged goods – will be illustrated. The discussion will then provide focused insight on strategies in-house attorneys can implement to incorporate the U X and how partnerships with outside counsel can be leveraged to maximize the breadth of IP gained.
- Relate the importance of identifying the U X to the value of your IP
- Steps to successfully extract the U X from an invention disclosure
- Tips for in-house and outside counsel on creating smooth and effective partnerships for maximizing IP protection that captures the U X
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Peter T. Nguyen
Corporate Counsel and Patent Counsel
S.C. Johnson & Son, Inc.
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11:15 am -
12:15 pm
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PANEL DISCUSSION: Protect IP Issues in Social Media to Minimize the Risk of Future Disputes
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This interactive panel discussion will address issues relating to effectively using and protecting IP in the context of social media, and will provide best practices to ensure that your brand stays protected. Panelist will share strategies to:
- Maintain current and clear terms and conditions concerning ownership and use
- Actively monitor how your brand is referenced in third party sites
- Handle legal issues that arise from the use of social media
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Aja Baxter
Senior Corporate Counsel
LivePerson, Inc.
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12:15 pm -
1:15 pm
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1:15 pm -
2:15 pm
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Advanced Issues in Trademark Licensing |
Business clients oftentimes want to leverage third party assets to create a sales lift for their product or service. Whether your client is the Licensor or Licensee of valuable IP, we will look at ways to maximize the use of those assets while ensuring they remain protected. We will discuss:
- Competitive advantage provisions, such as, exclusivity, territory, and channels of distribution
- Different licensing schemes and their advantages and disadvantages
- Royalty rates, advances, and guarantees
- Equity content approval requirements and promotion and marketing obligations
- Critical quality control provisions
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Caldwell A. Camero
Senior Intellectual Property Counsel
Trademarks General Mills
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2:15 pm -
3:00 pm
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Evaluate the Scope of IP Potential to Decide Where to Invest and Acquire IP
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- Identifying successful strategies to uncovering IP in its earliest stages of development
- Proactive and aggressive identification and protection of IP through design team and patent department collaboration
- Under a fixed filing budget, designing and executing a patent strategy that substantially aligns with business objectives
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Michael Baker
Director of Intellectual Property
RFMD
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3:00 pm
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