Medicare Marketing and Enrollment Strategies – Solutions for Success

The Medicare Marketing and Enrollment Strategies conference is designed for Medicare marketing stakeholders who want to access Solutions for Success to boost enrollment, retain more members, develop or innovate on current products or benefits, and take their marketing solutions to the next level.

With an audience of chief marketing officers, Medicare marketing directors, vice presidents, and other professionals working directly with Medicare marketing, participants will leave with tools that will help them navigate in the increasing complex regulatory world of Medicare marketing.

Topics that will be addressed in 2012 include

• Marketing strategies to drive enrollment and retain beneficiaries
• Using technology, social media, and online tools to tap into Medicare markets and increase brand loyalty
• Building and maintaining relationships with members, brokers, and physicians networks to boost marketing effectiveness
• Health care reform/policy and its impact on enrollment periods, planning, budgets and strategies for future success
• Understanding and complying with government approval regulations and quality measures

New topics that will be addressed in 2012 include

• Working collaboratively with provider networks to ensure quality of marketing campaigns
• Selecting vendors who will align with strategic planning efforts
• Using member analytics, satisfaction scores, and demographic data to guide innovative marketing campaigns
• Selecting a wellness program to align with the strategic and marketing mission of your organization
• Creating successful pre and post sale marketing strategies

Attendees and Sponsors will benefit from

• Networking opportunities with both national and regional plans marketing Medicare
• Analytics, data, case studies, and trends surrounding Medicare marketing from over 25 health care plan experts from across the industry
• Tools delivered at the event, which can be immediately implemented back at work

	Keith Glatzer Vice President of Online Marketing Simplex Healthcare		Craig Hayden Director of Medicare Sales and Marketing Capital District Physicians Health Plan
	Martha Murphy Vice President of Sales Harvard Pilgrim Health Care		Bhavesh K. Shah Director of Direct Marketing for Medicare Kaiser Permanente
	Leonard Kirschner President AARP Arizona		Gary Strumolo Global Manager - Interiors, Infotainment, Health & Wellness Research Ford Motor Company