The World Congress 4th Annual Leadership Summit on mHealth
Educational Underwriters
Strategic Partners
Louisiana Public Health Institute Logo
WHCC Health Innovations
Partners
Strategic Analyst Partner
Media Partners
Health Plan Market Trends Letter

mPatient and mConsumer
Thursday, July 26, 2012
2:00 pm -
2:45 pm
Chair:
Robin Robinson Robin Robinson
Senior Editor
PharmaVoice
mPatient and mConsumer
Audience: Patient Engagement, Social Media, Integrated Marketing, Medical Management, Brand Managers, Medical Management and Regulatory Professionals from Pharma, Pharmacies and PBMs
Panel Discussion: A Patient-Centric Approach to Unlock the Potential of mHealth
  • Overcome mobile health care compliance challenges
  • Utilize the iPad as a pharma marketing platform
  • Mine mobile health app user data
  • Utilizing mobile app and ipad technology to drive patient education, adherence, and education
Moderator:
Casey Ferrell
Research Analyst
Cutting Edge Information
 View Biography
Panelist:
Clement Chan Clement Chan, MBA
Director, Digital Marketing
Jannsen Canada
 View Biography
2:45 pm -
3:30 pm
Part I: Medication Adherence: Strategies to Maximize a Full Prescription Life Cycle and Improved Outcomes
  • Using mobile technology to improve care management and drug adherence for at-risk patients
  • Discover the value proposition of giving consumers choice regarding their health care whether it’s medication reminders, text refills or medication education
  • Hear about a partnership in the UK to launch a patient-focused innovative product that takes medication adherence to brand new level!
Moderator:
Speaker Photo Unavailable Aunia Grogan
Commercial Director, Europe and Middle East
Atlantis Healthcare
 View Biography
Panelists:
Jay Feldstein Jay Feldstein, DO
President, Pennsylvania Managed Care Plans
Regional President, Northern Division
AmeriHealth Mercy
 View Biography
Arna Ionescu Arna Ionescu
Director of User Experience
Proteus Biomedical
 View Biography
Julie Kling Julie Kling
Mobile Executive Business Lead
Humana Inc.
 View Biography
Venk Reddy Venk Reddy
Senior Director, Connected Health
Walgreens
 View Biography
Friday, July 27, 2012
10:45 am -
11:30 am
Part II: Medication Adherence: Strategies to Maximize a Full Prescription Life Cycle and Improved Outcomes
  • Strategies for using mobile technology to improve care management and drug adherence for at-risk patients
  • Discover the value proposition of giving consumers choice regarding their health care whether it’s medication reminders, text refills or medication education
  • Hear about a partnership in the UK to launch a patient-focused innovative product that takes medication adherence to brand new level!
Moderator:
Speaker Photo Unavailable Aunia Grogan
Commercial Director, Europe and Middle East
Atlantis Healthcare
 View Biography
Panelists:
Jay Feldstein Jay Feldstein, DO
President, Pennsylvania Managed Care Plans
Regional President, Northern Division
AmeriHealth Mercy
 View Biography
Arna Ionescu Arna Ionescu
Director of User Experience
Proteus Biomedical
 View Biography
Julie Kling Julie Kling
Mobile Executive Business Lead
Humana Inc.
 View Biography
Venk Reddy Venk Reddy
Senior Director, Connected Health
Walgreens
 View Biography
11:30 am -
12:16 pm
A Fork in the Road: Can Pharma Generate an ROI on Mobile Apps Given the Regulatory Oversight?
    Understand the metrics and analytics of mobile initiatives
  • Determine how to measure the ROI – commercial for physician or consumer based apps or for efficiency in sales
  • Evaluate the growing issue of regulatory compliance and implications for future pharma innovation in the mHealth space
Thought Leaders TBD