As a health care marketing professional, you will discover ways to lead your organization through today's tough economy and to differentiate your organization from your competitors by learning how to increase your brand image, utilize web tools to improve the relationships with your clientele and to position your marketing initiatives to meet the needs of your target market.

Over the course of two days, not only will you advance your understanding of health care mar/com best practices, but will have an opportunity to network with your fellow-peers, future business partners and industry leaders.

Why Should You Attend?

• To evaluate your marketing and communication strategy to ensure your brand "delivers" the brand it preaches
• To discover ways to increase your return on investment from new media pursuits and from market research to gain market share
• To master best practices used by your peers to gain the attention of your target market to your brand and away from your competitors
• To attend interdisciplinary sessions, workshops and tracks catered to improving your day-to-day responsibilities and internal/external relationships
• To discover ways to further utilize your mar/com strategy to combat the competition, to be prepared for industry shifts and for crisis and to promote your leadership within the industry

New Additions to the Speaking Faculty
Henry S. Ford Senior Vice President and General Manager FOX Sports Ohio	James Ross Senior Vice President, Business Development Cleveland Browns
2010 Confirmed Speakers
Richard H. L. Corder, FACHE Senior Director, Service Improvement Massachusetts General Hospital | MGH/MGPO Practice Improvement	Amy Cueva Founder and Chief Experience Officer Mad*Pow
Sandra Danoff Vice President and Chief Communications Officer UPMC	Henry S. Ford Senior Vice President and General Manager FOX Sports Ohio
Cynthia Galbincea Executive Director of Marketing Communications Cleveland Clinic	Lisa Gualtieri, PhD, ScM Adjunct Clinical Professor, Health Communication Program Tufts University School of Medicine
Joe Kubic Chief Executive Officer Adcom Communications	Rick Leach Senior Vice President and General Manager A.D.A.M. Health Solutions
Lin MacMaster Vice President of Marketing Group Health Cooperative	Zeev Neuwirth, MD Chief, Clinical Effectiveness and Innovation Harvard Vanguard Medical Associates
Daniel R. Rench, RN, MS, MBA Vice President e-Business Business Development Community Health Network	Lindsay R. Resnick Chief Marketing Officer Marketing Direct Inc.
Margaret Roberts, MA, FCIPD Senior Learning & Development Consultant Independent Health	James Ross Senior Vice President, Business Development Cleveland Browns
Gail L. Warden President Emeritus, Henry Ford Health System Member, Board of Directors, The Picker Institute	J. Mark Waxman, Esq. Chairman Picker Institute

For general questions and program inquiries contact:
Heather Buthmann
Conference Producer
World Congress Leadership Summit on Branding and Mar/Com for Hospitals and Health Systems
Phone: 781-939-2570
Email: [email protected] 

To inquire about sponsorship and executive networking opportunities, contact:
Joseph W. Zuccerella 
Business Development Manager
The World Congress Leadership Summits 
Tel: 781-939-2565 
Email: [email protected] 

To inquire about marketing opportunities, contact:
Catherine Rymsha, MS
Marketing Manager
The World Congress Leadership Summits
Phone: 781-939-2587
Email: [email protected]