State insurance exchanges, the universal mandate and other requirements of health care reform dramatically alter the business of health insurance. Attendees will gain tactics and techniques to compete for, engage and retain the 21st century customer:

• INCORPORATE sophisticated segmentation and analytics into your intelligence gathering and outreach
• EVALUATE creative strategies to attract, acquire and retain Medicare beneficiaries
• IDENTIFY impacts of new minimum medical loss ration requirements on product design and distribution
• DESIGN value based products and distribution methods to capture and retain customers
• CREATE brand loyalty and deliver on brand promise
• EXPLORE opportunity for new revenue streams in ancillary products and specialty benefits
  

Confirmed 2011 Speakers:
Alex Akers Health Plan Strategist Microsoft Corporation	Afsana Akhter Vice President, Business Development Medullan, Inc.
Kathryn Anya Kirvan, RN, MS Vice President, Innovation, Innovation Resource Group UnitedHealth Care	Vince Ashton Executive Director HealthPass
Dennis Barnes, Jr. President KBM Group	Elizabeth Bierbower Chief Operating Officer, Specialty Benefits Humana
Andre Black Chief Creative Officer Medullan, Inc.	Mary Bradley Director Health Plan Strategy Pitney Bowes Inc.
Jeanneen Coleman Watson Senior Vice President, Select Health and Exchange Solutions Connextions	Kevin Counihan Chief Marketing Officer Commonwealth Health Insurance Connector Authority
John Cruickshank, MD Chief Medical Officer Lovelace Health Plan	Laree Daniel Senior Vice President, Customer Assurance Organization Aflac
Robert R. Ditwiler Chief Executive Officer south shore venture enterprises	Sherri Dorfman, MBA Chief Executive Officer Stepping Stone Partners
M. James (Jim) Dougherty Director, Healthcare Practice J.D. Power and Associates	Lois Gargotto Vice President, Market and Business Segment Operations Humana Inc.
Mohit M. Ghose Vice President, Public Affairs Aetna Inc.	Cindy Gillespie Managing Director McKenna Long & Aldridge
Molly Goins-Cox Head, Member Experience Aetna, Inc.	Joshua Goldberg Health Policy and Legislative Analyst National Association of Insurance Commissioners
Debbie Gordon Senior Director of Marketing Network Health Plan	Martin Graf Vice President L.E.K. Consulting
Richard Greenhalgh, CLU ChFC Vice President, Ancillary Business Blue Cross Blue Shield of Massachusetts	Bill Hanis Vice President, eHealth Technology eHealthInsurance.com
Jonathan Harding, MD, FACPE Medical Director, Senior Products Tufts Health Plan	Mary N. Hennings Director, Market Planning, Innovation and Implementation Blue Cross Blue Shield of Massachusetts
Karen Kocher Chief Learning Officer CIGNA	Stephen Krupa Founder and Managing Member Psilos
Augusta Martin Corporate Vice President of Marketing Innovation and Commercial Business MVP Health Care	Bob Mattis Global Director, Product Management Pitney Bowes Management Services
Mohan Nair Chief Innovation Officer The Regence Group	Michael J. Phillips Head of Adjacencies and Innovation, National Accounts Aetna
Scott P. Polansky Director, Product Management Harvard Pilgrim Health Care	Lindsay R. Resnick Chief Marketing Officer KBM Group
Jeff Rich Chief Executive Officer Health Services Administrators	Kevin Riley Vice President, Innovation and Consumer Health Solutions Blue Cross Blue Shield of Florida
Garrison Rios Chief Sales and Marketing Officer Arcadian Health	Peter Rodes Vice President, Strategy and Consulting KBM Group
Roy Schoenberg, MD, MPH President and Chief Executive Officer American Well Systems	Mark Scrimshire Director, Web Strategy Care First BlueCross BlueShield
Ted Shannon Investment Analyst Arrowpoint Partners	Doug Simpson Executive Director Morgan Stanley Research
Diane Souza Chief Executive Officer United Health Specialty Benefits	John Sowell Vice President of Marketing Windsor Health Plans
Ryan Tarzy Vice President of Business Development Healthline Networks, Inc.	Tony Tomazic Director of Innovation Humana Inc.
Grant L. Verstandig Founder, Chairman & Chief Executive Officer Audax Health Solutions, Inc.	Brian Wheelan Vice President, Strategy and Corporate Development Beacon Health Strategies, LLC
Vicki Whichard Director, Consumer-Driven Health Plans BlueCross BlueShield of South Carolina