• Prepare for 2014 – Evaluate product design and network options for selling on and competing against exchanges
  
• Identify sophisticated segmentation techniques to
  understand and target consumers effectively
  
• Evaluate product differentiation and branding strategies to succeed in the new marketplace

www.worldcongress.com/benefitdesign

• Leverage voluntary and other specialty benefits to remain competitive in a consumer driven, post reform health care landscape
  
• Integrate innovative ancillary products and services to meet evolving employer needs and create new revenue opportunities
  
• Build the business case for investing in ancillary benefits to reduce health care costs and promote overall well being of employees

www.worldcongress.com/ancillary

• Evaluate multi-touch, multi-channel approaches to improve outcomes and lower cost
  
• Design consumer experiences to promote satisfaction, trust and transparency
  
• Maximize impacts of member interactions for improvedquality and cost

www.worldcongress.com/consumer

• Develop tactics to segment, recruit and retain seniors and sustain growth
  
• Evaluate the role of marketing and member communications in maximizing Star Ratings
  
• Learn new market segmentation tactics to focus outreach and maximize enrollment

www.worldcongress.com/medicaremarketing