WASHINGTON D.C., August 26, 2009 - As health care costs continue to rise, health plans and employers are seeking to curb costs by engaging consumers in the health care process and holding consumer accountable for lifestyle choices. Through traditional consumer-directed health care plans and advanced approaches to consumer engagement, behavior modification, wellness and health promotion, the Consumer Health Care Congress provides strategic insight into the realities and trends driving consumer behavior and impacting cost containment strategies. more»