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Agenda Quick Links
Thursday, March 19, 2009
7:00 am -
8:00 am
Continental Breakfast in the Executive Networking Lounge
8:00 am -
8:15 am
Chairperson's Remarks
Jack LeFort - Speaker Photo Jack LeFort
Chairman and Chief Executive Officer
ConnextionsHealth

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8:15 am -
9:00 am
Winning In A Retail Health Insurance Market
Find out how to sell to and retain individual consumers more successfully as Carl uncovers fresh consumer insight from his most recent research on the individual health insurance market.
  • Who's purchasing individual insurance? And why?
  • What does the average uninsured person in the US look like? Are there differences among this population?
  • Is there a real market opportunity for healthcare executives managers hoping to gain individual membership?
  • How consumers' purchasing behavior in the health insurance market is becoming more like a traditional transaction
Moderator:
David Randall - Speaker Photo David Randall
Executive Director
The Consumer Driven Health Care Institute (CDHCI)

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Carlton Doty - Speaker Photo Carlton Doty
Vice President, Research Director
Forrester Research

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9:00 am -
10:00 am
Best Practices in Health Care Retention
  • Two leading health plans analyze the real challenges they faced and the solutions that followed
Moderator:
Rob Panepinto - Speaker Photo Rob Panepinto
Managing Director, Client Practice Group
ConnextionsHealth

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Jeffrey D. Nelson - Speaker Photo Jeffrey D. Nelson
Vice President, Marketing and Communications
UPMC Health Plan

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Thomas Rekart - Speaker Photo Thomas Rekart
Executive Vice President and Chief Administrative Officer
Bravo Health

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10:00 am -
10:30 am
Refreshment Break in the Executive Networking Lounge
10:30 am -
11:30 am
Connecting Retention with Acquisition and Member Service
  • Where does a retention program begin and end?
  • Broker versus direct acquisition – does it affect retention?
  • Can retention really be viewed as a separate discipline?
  • Building a truly integrated MARS capability
Moderator:
Joanne Galimi - Speaker Photo Joanne Galimi
Research Vice President, Industry Advisory Service (IAS)
Gartner

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Randy Ricker - Speaker Photo Randy Ricker
Director, Government Programs
Optima Health

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Jose Rodriguez - Speaker Photo Jose Rodriguez
Vice President, Medicare Sales and Marketing Operations
Coventry Health Care
11:30 am -
12:30 pm
Keeping Members Satisfied and Brand Loyal: Lessons Learned from Successful B2C Companies
  • How and why financial services and telecommunications present effective role models for health care
Moderator:
Kevin Green - Speaker Photo Kevin Green
Co-Founder and Managing Partner
Triple Tree, LLC

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Joe Cothrel - Speaker Photo Joe Cothrel
Chief Community Officer
Lithium Technologies

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Denise Yunkun - Speaker Photo Denise Yunkun
Director, Small Business Marketing
Federal Express

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12:30 pm -
1:45 pm
Luncheon with Executive Discussion Groups in the Executive Networking Lounge
1:45 pm -
2:45 pm
Case Study: Designing and Managing the Member Experience
  • How and why customer satisfaction ? customer retention
  • Designing and managing the member experience
  • Incentive and rewards programs – do they really work?
Michael Dermer - Speaker Photo Michael Dermer
President and Chief Executive Officer
IncentOne

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Ingrid Lindberg - Speaker Photo Ingrid Lindberg
Customer Experience Officer
CIGNA

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2:45 pm -
3:30 pm
Closing Keynote Address - Re-Stabilizing Health Plan Performance: Approaches That Can Drive Down Cost To Re-Energize Enrollment
Brian Klepper - Speaker Photo Brian Klepper, PhD
Principal, Healthcare Performance, Inc.
Founding Director, The Center for Practical Health Reform
Fellow, The Aspen Institute

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3:30 pm -
3:35 pm
Chairperson's Close of Summit
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