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Thursday, March 17, 2011
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7:00 am - 8:00 am
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8:00 am - 8:15 am
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8:15 am - 9:00 am
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- Address the value for both employers and plans in integrating ancillary and
specialty benefits in with health benefits and design
- Uncover how benefits can increase employee satisfaction and productivity of the
workforce
- What are the outcomes on revenue and health costs with integrated health and
voluntary benefit plans?
- How do benefits affect the patient, overall costs and quality of care delivery?
- Benefit integration as a key for increased care coordination and patient management
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Robert N. Anfield, MD, JD, FAAFP
Chief Medical Officer, Disability Business
CIGNA Group Insurance

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Thomas Parry, PhD
President
Integrated Benefits Institute

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9:00 am - 10:00 am
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Ancillary benefits are a critical complement to core medical offerings and more and more employers want to offer a broad spectrum of ancillary offerings on a voluntary basis.
- Leverage the medical health connection; ancillary benefits are a vital tool in promoting the overall health and well being of employees:
- Reduce direct and indirect health costs
- Improve employee productivity
- Motivate and teach your employees to stay healthier
- Combine benefits across product lines, to demonstrate to employers real results in medical utilization, medical and pharmacy costs, enhanced productivity and clinical outcomes
- Provide additional opportunities for employees to protect their financial well being with critical Illness, accident and medical reimbursement policies petitors
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Diane Souza
Chief Executive Officer
United Healthcare Specialty Benefits

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10:00 am - 10:30 am
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10:30 am - 11:15 am
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Good oral and ocular health have a big impact on quality of life and overall well being. The
benefits of maintaining good oral and ocular health extend beyond simply the teeth and
eyes; as many as 120 different diseases can be detected though oral care; Diabetes, HIV/
AIDS, leukemia, and Lou Gehrig’s diseas. Moreover, annual eye exams can also reveal the
warning signs of serious undiagnosed health problems like hypertension, cardiovascular
disease and diabetes. Yearly vision exams help to detect signs of health conditions in their
initial stages, well before they become serious, reducing medical expenses for severe illness
and disease states and saving lives.
- Discover how integration can lead to better health for patients and
employees and analyze the impact of oral and ocular health on overall health
- Examine the effects of integrating ancillary and medical products on cost containment
for plans and employers- eliminate the need for serious care interventions
through early detection
- Determine which disease states and conditions can be detected with oral and
ocular examinations and what early detection could mean for care, costs and
disease management
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Howard J. Braverman, O.D.
National Vision Director
Humana Specialty Benefits
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11:15 am - 12:00 pm
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- Discuss the ROI of integrating ancillary benefits in your health benefit package,
the ROI of improved employee health and the reduction of expenditures and cost
containment for both employers and plans
- Strategies for health plan/carrier’s and brokers to expand product portfolio and
increase revenue opportunities
- Target and tap into potential new customer bases: Startling numbers of Americans
have no health or dental insurance and even more Americans are underinsured in
the benefit options they do have
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12:00 pm - 1:00 pm
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1:00 pm - 1:45 pm
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- What are employers and their advisors looking for in a carrier or PBM?
What new elements do employeres want modified in their benefit packages?
- How to develop affordable benifit plans design for employees and address
concers over premiums for employers
- Group Versus Non Group and Self Insured Versus Full Insured - what are the
differences and similarities and what do they mean in terms of benefit value to
payers?
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F. Randy Vogenberg, RPh, PhD
Principal
Institute for Integrated Healthcare;
Strategic Advisor,
Business Group Pharmacy Collaborative;
Executive Director,
Biologic Finance & Access Council

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1:45 pm - 2:15 pm
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- Only about half of workers say they are knowledgeable about the voluntary
insurance products offered at their companies. How can you be sure you are
clearly and effectively communicating your benefit packages?
- Best methods for employee marketing, product education and detailing benefit
packages to employees
- Review how data sharing amongst each parties can assist in determining ROI
and value proposition
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Delia Vetter (tentative)
Senior Director, Benefits and Programs EMC Corporation

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2:15 pm - 3:00 pm
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| Explore the effects of switching from a traditional health plan to a
consumer-driven health plan with an HSA on the initiation and intensity of
behavioral health services
Investigate the effects of switching to an consumer-driven health plan with
an HSA adjusted for individual characteristics – address both the intiation and
intensity of behavioral health services
Analyze the persistence of behavioral health diagnoses over time between those
who switch to a consumer-driven health plan with a health savings account and
those who stay in traditional plans
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3:00 pm - 3:30 pm
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3:30 pm - 4:30 pm
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- Evaluate the impacts of reform mandates on the benefit sector of the health plan
marketplace
- Know where the industry is heading so you can prepare your organization for
the future
- Understand key impacts and determine where there is opportunity to innovate
in order to stay in business and to remain profitable in the new health care
economy
- Develop strategies to position your organization to take full advantage of the
economic times and learn methods for increasing enrollments and sales for
your organization
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Ronald S. Leopold, MD, MBA, MPH
National Medical Director & Vice President
MetLife

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4:30 pm - 4:45 pm
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4:45 pm - 5:45 pm
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- Developing a strategy for an exchange – What products do you want to
offer, what don’t you want to offer?
- Differentiation strategies
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Kevin Counihan
Chief Marketing Officer
Commonwealth Health Insurance Connector Authority

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Samuel C. Gibbs, III
Senior Vice President of Sales eHealthInsurance.com

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5:45 pm - 6:45 pm
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