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Thursday, September 30, 2010
7:30 am -
8:30 am
Registration and Welcome Coffee in the Executive Networking Lounge
8:30 am -
8:45 am
Chairperson’s Welcome and Day Two Opening Remarks
Cheryl Larson - Speaker Photo Cheryl Larson
Vice President
Midwest Business Group on Health

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8:45 am -
9:30 am
OPENING KEYNOTE ADDRESS: Successful Behavior Change through Integrated Health Care
Robert K. Kritzler - Speaker Photo Robert K. Kritzler, MD
Deputy Chief Medical Officer, Care Management, Johns Hopkins Healthcare LLC;
Assistant Professor, Johns Hopkins University

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9:30 am -
10:15 am
KEYNOTE ADDRESS: Value-Based Health Plan Design – The Rise of Disease Specific Health Plans that Utilize Incentives for Preventive Care
UnitedHealthcare has introduced a disease specific health plan designed to help diabetics and pre-diabetics manage their conditions more effectively while controlling costs. The plan rewards diabetic and pre-diabetic individuals who routinely follow medically proven steps that improve their conditions (i.e. blood sugar checks, routine exams and preventive screenings) and that use wellness coaching.
  • Learn the value of engaging individuals in a program designed with personalized, specific self-management steps that maximizes opportunity for turning the disease around
  • Examine 1 ½ years of data that demonstrate the program’s effectiveness in improving compliance and member health outcomes
  • Discuss future plans to expand program services and benefits for diabetes as well as other conditions - asthma, hypertension, muscular-skeletal disorders and maternity
Kathryn Anya Kirvan, RN, MS
Vice President, Innovation, Innovation Resource Group
UnitedHealth Care

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10:15 am -
10:40 am
Networking and Refreshment Break in the Executive Networking Lounge
10:40 am -
11:20 am
Concurrent Educaticational Tracks (Choose 1 of 2)
11:20 am -
12:00 pm
KEYNOTE ADDRESS: Health, Wealth and Performance — The New Paradigm of Health Value Innovation
Building health in the US is the strategic goal that must guide our efforts in systematic change. By focusing the conversation on health, of which health care is a part, the complete set of solutions expands and enhances economic security for the individual, the organizations, and the community. Join these two outspoken innovators in consumer engagement as they showcase the new measures of health value built on outcomes instead of units of services and process checks. Be ready, this will be an interactive session that will expand the boundaries of your solutions! By attending this session you will be able to:
  • Define health value in meaningful terms that will support long-term, sustainable health improvement
  • Learn the foundation for outcomes-based contracting, and how the health value chain must align around performance measures
  • Use lever-based thinking to consider your community and its population, and to define the levers you could use to improve engagement and achieve health, wealth and performance
Peter Hayes - Speaker Photo Peter Hayes
Secretary
Center For Health Value Innovation
Former Director of Associate Health & Wellness
Hannaford Supermarkets

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Cyndy Nayer - Speaker Photo Cyndy Nayer, MA
President, CEO and co-founder of the Center
Center for Health Value Innovation

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12:00 pm -
12:40 pm
KEYNOTE ADDRESS: Best Practices in Employee/Member Engagement – Online Access and eTools
  • Hear how BCBSLA has encouraged consumer ownership of health through the implementation of Wellness programs and eTools
  • Explore how to drive change and improvement in both health care cost effectiveness and quality outcomes
  • Learn how BCBSLA maintains successful results in driving even stronger customer engagement with members, brokers, employer group leaders and providers
Laura Landry
Vice President, Customer Engagement and Planning
Blue Cross Blue Shield of Louisiana

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12:40 pm -
1:55 pm
Networking Luncheon Keynote Address in the Executive Networking Lounge - Consumer Activation: The ROI for Engaging Consumers with Information to Improve Health and Save Money
Bobbi Coluni
Senior Director, Consumer Solutions
Thomson Reuters

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Robert Kelley
Vice President, Healthcare Analytics
Thomson Reuters

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1:55 pm -
2:35 pm
KEYNOTE ADDRESS: Collaborating with the Consumer on their Health — Fulfilling the Promise of Retail Health
  • Define what retail health really is
  • Determine how the need for retail health is met in the market and what consumers think of this distribution channel
  • Explore what the possibilities of retail health are from a health plan and consumer point-of-view
Kevin Riley - Speaker Photo Kevin Riley
Vice President, Innovation and Consumer Health Solutions
Blue Cross Blue Shield of Florida

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2:35 pm -
3:15 pm
CLOSING KEYNOTE ADDRESS: Strategic Use of Technology to Increase Employee Engagement in Health Management
  • Increase consumer adoption of Personal Health Records
  • Integrate technology into programs to support self-management and facilitate behavior change
  • Explore innovations designed to improve employee health and manage chronic conditions
Ted Eytan, MD, MS, MPH
Medical Director
Kaiser Permanente

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3:15 pm -
3:30 pm
Chairperson’s Closing Remarks; Congress Concludes
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