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Wednesday, March 16, 2011
12:15 pm -
1:00 pm
Pre-Congress Workshop Registration; Lunch on your Own
1:00 pm -
2:30 pm
Update on Current Status – Analyzing Various State Initiatives, Key Design Issues and Operational Considerations
Evaluate various aspects of insurance exchange structure and operations including:
  • Governance structure
  • Exchange functions and responsibilities
  • Benefits packages offered
  • Market oversight and enforcement
    2:30 pm -
    2:45 pm
    Refreshment Break
    2:45 pm -
    3:30 pm
    Product Development Considerations for Sales and Distribution in and Exchange Based World
    • Product differentiation strategies for and exchange based world
    • Benefits and cost sharing alternatives
    • Tiering options
    3:30 pm -
    4:15 pm
    Transferable Best Practices – Lessons Learned from Plans Already Selling on Exchanges: What Works and What they Might Have Done Differentlyy
    Massachusetts insurers have had several year's experience operating with an exchange. Learn from their experience how to prepare for an exchange based world.
    • Administrative and strategic considerations
    • Key success factors
    • What has worked and what has not?
    Mary N. Hennings - Speaker Photo Mary N. Hennings
    Director, Market Planning, Innovation and Implementation
    Blue Cross Blue Shield of Massachusetts

     View Biography
    4:15 pm -
    4:45 pm
    Interactive Q&A;
    The final session of the workshop will be a facilitated question and answer. Take advantage of this opportunity to have a more in depth conversation with other attendees and speakers about overcoming challenges and finding solutions to operating in an exchange based world.
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