The 6th Annual World Health Care Congress

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Wednesday, April 15, 2009

Sponsored by:

Chair:

Stephen Furia
Vice President, Market Strategy
TriZetto

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1:45 pm -
2:40 pm

Types of resources and tools consumers are using in order to obtain information to help make better health care decisions. Regence Engine – An online interactive environment designed to help advise, navigate and reward members to better understand how to take charge of their health
	Will McKinney Vice President, Consumer Directed Health Systems Regence View Biography
Humana's new media venture and how it’s influencing the consumer mindset How to educate consumers and remove the usual complexities found in traditional resources How to best harness new media that will crystallize messaging to consumers
	Ed Batchelor Corporate Director of Web and New Media Humana Inc. View Biography

2:45 pm -
3:40 pm

Innovative Approaches to Consumer Activation

The increasing and critical role of patient self-reported information and remote monitoring data
An innovative model for a collaborative, consumer preference-based care plan
Using data mining, evidence-based rules and patient self-reported data to build a meaningful, preference-informed care plan
Results from pilot programs to launch touch screen surveys in two clinics

Part I. Geisinger's Pilot to Engage Consumers in Health Promotion and Care Management

Ronald A. Paulus, MD, MBA
Executive Vice President, Chief Technology and Innovation Officer
Geisinger Ventures, Geisinger Health System

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Part II. Tying Incentives to Health Status Improvement -- Proven Strategies to Engage Consumers

Translating 15 yrs of proven incentive programs and techniques from the grocery industry to health care
Launching an online rewards and incentives program for Humana to provide compelling incentives for behavior change and compliance
Recent employer demand for incentives programs and methods to customize programs for specific employers

Les McPhearson
Director, Consumer Innovation
Humana, Inc.

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