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Wednesday, March 21, 2012
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8:00 am -
12:00 pm
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Workshop A:
Health Insurance Exchanges |
Understanding Key Policy, Government and Operational Components of Changes and Impacts on Your Business Strategy
As we move closer to the implementation of Health Insurance Exchanges it is important to evaluate the alternatives for working within the boundaries of required minimum benefits, address the key challenges your business units will face, and focus on the core issues of product pricing, design and marketing.
In this workshop, you will explore critical issues, including:
- An update on current status of Health Insurance Exchanges and analyze various
state initiatives, key design issues and operational considerations, evaluate various
aspects of insurance exchange structure and operations including governance
structure, exchange functions and responsibilities, benefits packages offered, and
market oversight and enforcement.
- The transferable best practices for product development, differentiation and other
considerations for sales and distribution in and exchange based world, including:
- Benefits and cost sharing alternatives
- Tiering options
- Administrative and strategic considerations
- What has worked and what has not?
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Joy Johnson Wilson
Health Policy Director
National Conference of State Legislatures
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Scott P. Polansky
Chief of Business Development
Boston Medical Center HealthNet Plan
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8:00 am -
12:00 pm
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Workshop B:
Data Analytics and Segmentation |
In-Depth Evaluation of Market Analysis and Segmentation Strategies
As technologies emerge that provide new sources of rich data, it is essential to
understand how to effectively collect, analyze and leverage this data in order to better
understand the populations you serve. Better understanding of consumers’ medical
records, as well as their utilization and behavior patterns can lead to more targeted
communication and prevention strategies, which ultimately leads to lower health care
costs for all stakeholders.
In this workshop you will address how to:
- Standardize the approach to aggregating and compiling data from various sources
- Analyze data to identify and report actionable clinical opportunities as well as
predict trends and outcomes
- Utilize data to identify high risk populations and implement targeted prevention
initiatives
- Examine the different ways technologies are used by market segments to
determine the most effective communication techniques
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Abigail Doolittle, PhD
Vice President, Marketing Science
KBM Group
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Sheila Owens Collins, MD
Vice President, Senior Medical Director
Community First Health Plan
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Doyle Williams, DDS
Chief Dental Officer
DENTAQUEST
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12:00 pm -
1:00 pm
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1:00 pm -
5:00 pm
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Workshop C:
Wellness Programs |
Strategies to Support Consumer Engagement, Health and Wellness
Health plans and employers are increasingly focused on promoting health and wellness,
as part of the benefits that they can offer their populations. Learning about alternative
strategies and options for engaging consumers in health and wellness is a necessary
part of the puzzle for enrolling and retaining beneficiary populations.
In this workshop, you will focus on:
- Explore the tactics that you can employ to truly influence change for your population
- Dissect ways that health plans and employers can make heath fun
- Outline channels that you can tap into to go where your members are – across
locations and devices
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Cindy Bjorkquist
Director
Wellness, Care Management, and Health Promotion Program Development and Consulting
Blue Cross Blue Shield of Michigan
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John M. Clymer
Chief Strategy Officer, Alliance to Make US Healthiest;
Member, U.S. Community Preventive Services Task Force
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1:00 pm -
5:00 pm
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Workshop D:
Effective Compliant Member Communications |
Health Benefit Communications for an Increasingly Regulated Market
As the health care landscape becomes more regulated and at the same time more
competitive, compliant-driven communications will become increasingly important.
Learn best practices for effectively communicating with employees and members,
while maintaining compliance and ensuring satisfaction and loyalty.
In this workshop, you will focus on:
- Delivering compliance-driven, targeted messages that focus on each member’s
needs
- Pre-enrollment outreach that effectively educates and informs potential
customers
- Post enrolment – strategies to start off a member-centric, long-lasting
relationship
- Informing and educating while reinforcing brand loyalty and health
- Remaining compliant and up to date on the latest regulatory requirements
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Cheryl Larson
Vice President
Midwest Business Group on Health
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Ken Tuell, RPh, CGP
Manager, Medicare Segment Support
Humana Pharmacy Services
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