Educational Underwriters

Domain name objections and/or disputes in the post New gTLD landscape will inevitably involve an increasingly large number of oft-recurring infringements, committed by a host of unrelated entities (that are often difficult to track). It will therefore become particularly problematic for many brand owners to handle through their normal sources of legal protection. Cybersquatting can range from severe and enterprise-crippling problems (e.g. a domain integrating an identical match to one's trademark pointing to a competitor's site, and getting extensive consumer traffic) or others that are more an inconvenience, though if left unattended can eat away at a company's ability to protect its brand. Unlike with traditional lawsuits, retaining a traditional law firm, with open-ended, hourly fee structures (and typically very high overhead) will simply no longer feasible economically in the New gTLD realm. The volume and complexity created by so many new extensions depends upon specialized expertise in effective management of the issues, but that also does so in a way to keep costs manageable. This requires not only:

* knowledge of the law (both pertaining to domain names and intellectual property generally) - to win the objection or dispute
* knowledge of the underlying technology - to identify and unmask cybersquatters who employ technical means to hide their activities, as well as to quickly and efficiently finalize the actual domain transfer (once ordered) * process-based knowledge - to allow efficient scaling and increased volume while keeping things budget-friendly
* an international focus - to address objections or disputes occurring in a variety locations throughout the world

Our firm possesses extensive expertise in ALL aspects of domain name legal protections, how domains are governed (from registrar to registry to ICANN), how the underlying technology works (including transfers), how arbitration providers manage their objections and/or dispute proceedings, and how these vary from country to country. THAT is what makes us different, and uniquely positioned to protect brandowners in the latest online iteration of the proverbial ‘Wild West': new gTLDs.

Contact us today to see how we can help: newgtlddisputes.com

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