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Wednesday, March 16, 2011
12:15 pm -
1:00 pm
Pre-Congress Workshop Registration; Lunch on your Own
1:00 pm -
2:30 pm
Update on Current Status – Analyzing Various State Initiatives, Key Design Issues and Operational Considerations
Evaluate various aspects of insurance exchange structure and operations including:
  • Governance structure
  • Exchange functions and responsibilities
  • Benefits packages offered
  • Market oversight and enforcement
2:30 pm -
2:45 pm
Networking and Refreshment Break
2:45 pm -
3:30 pm
Product Development Considerations for Sales and Distribution in an Exchange Based World
Evaluate alternatives for working within the boundaries of required minimum benefits, key challenges your business units will face, and product pricing, design and marketing issues to keep in mind.
  • Product differentiation strategies for an exchange based world
  • Benefits and cost sharing alternatives
  • Tiering options
3:30 pm -
4:15 pm
Transferable Best Practices – Lessons Learned from Plans Already Selling on Exchanges – What Works and What they Might Have Done Differently
Massachusetts insurers have had several year's experience operating with an exchange. Learn from their experience how to prepare for an exchange based world.
  • Administrative and strategic considerations
  • Key success factors
  • What has worked and what has not?
4:15 pm -
4:45 pm
Interactive Q&A;
The final session of the workshop will be a facilitated question and answer session. Take advantage of this opportunity to have a more in depth conversation with other attendees and speakers about overcoming challenges and finding solutions to operating in an exchange based world.
Workshop Leaders
Joshua Goldberg
Health Policy and Legislative Analyst
National Association of Insurance Commissioners

 View Biography
Mary N. Hennings - Speaker Photo Mary N. Hennings
Director, Market Planning, Innovation and Implementation
Blue Cross Blue Shield of Massachusetts

 View Biography
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