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mHealth
The mobile phone is the vital health/fitness tool of the 21st Century. Learn how leading organizations are integrating mHealth strategies and technologies into their care delivery models. Understand, not only the innovative technologies emerging, but unique business approaches critical to the successful deployment for payers and providers.
The WHIT v.7.0 Leadership Summit on mHealth will offer strategies for harnessing emerging mHealth technologies for both provider- and consumer-directed initiatives. Applying mobile technology for clinical decision support for anytime, anywhere connectivity and generating consumer engagement with the latest mobile devices for improving health and wellness across the care continuum.
- Impact of HITECH stimulus legislation on wireless health
- Strategies to accelerate the adoption of mHealth and sustainable business models
- How innovative, user friendly devices can deliver measurable health benefits to consumers, patients and professionals
- mHeath initiatives that improve organizational workflow and patient outcomes
Who should attend?
- Hospital and health system: c-suite executives, medical directors, senior vice presidents and vice presidents of consumer technology, innovation, mHealth
- Health plan: chief medical officers, innovation officers, senior vice presidents and vice presidents of care management
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Monday, November 7, 2011
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10:45 am -
11:30 am
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Planning for Enterprise-Wide Deployment of mHealth Apps, Mobile Devices and Wireless Networking |
- Evaluate alternatives for rolling out smartphone, tablet and other mobile technologies without sacrificing security or access
- Strategies to overcome integration challenges of supporting mobile devices
- Understand workflow changes needed to facilitate mHealth technology implementation
- Assess real world implementation and integration lessons learned
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Vivian Funkhouser
Principal, Global Healthcare Solutions
Motorola Solutions, Inc.
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Brian Wells
FHIMSS, Associate Chief Information Officer,
University of Pennsylvania Health System
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11:30 am -
12:15 pm
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11:15 am -
12:00 pm
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mHealth Marketing - One Leading Hospital’s Vision of the Mobile Future |
A journey through the past, present, and future of Mobile marketing initiatives for the Cleveland Clinic.
- The Beginning: Strategy? - Who Needs Strategy?
- The Present: Let’s Clean Up What Didn’t Stick to the Wall
- The Future: Research + Investment + Strategy = Greater Knowledge and Innovation
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Cynthia Galbincea
Executive Director of Marketing Communications
Cleveland Clinic
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12:00 pm -
12:45 pm
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Multi-Channel, Multi Touch Approaches to Consumer Engagement |
Multiple touch points are necessary to successfully change behavior. Consider strategies for optimizing patient communications and adding new touch points to drive better outcomes.
- Consider strategies for optimizing patient communications and adding new touch points to drive better outcomes
- Evaluate strategies to effectively interact with consumers to truly impact health status
- Assess alternative communication tools
- Techniques to create experiences that support and inform
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Jamie P. Kelley
Senor Director, Product & Innovation
UnitedHealthcare
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Zachary J. Meyer
Vice President of Wellness and Prevention
Blue Cross Blue Shield of Minnesota;
President & CEO,
Invitation Health and Wellness, Inc.
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Michael Plumb
Director, Strategic Services - Healthcare
Kony Solutions;
Former Senior Director, Strategy and Capability Development, Consumer Health Solutions
Blue Cross Blue Shield of Florida
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