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Emerging Strategies for Competitive Differentiation, Product Design, Prevention and Population-Based Health in an Era of Health Reform
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The WHCC Health Plan Executive Leadership Summit convenes over 150 CEO and senior executives focused on creating new business models for improved member retention, consumer preference and cost containment strategies for competitive differentiation. Health Plan and Third Party Administrator CEOs, CFO, Chief Medical Officers, Strategy and Innovation Officers are in attendance as well as Vice Presidents, Medical Directors and Directors of Member Retention, Disease Management.
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H. R. Brereton (Gubby) Barlow,MBA
President and CEO
Premera Blue Cross

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Monday, April 12, 2010
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1:35 pm - 2:25 pm
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| Competitive Payer Strategies in an Era of Potential Health Reform |
- Assessing the financial and competitive impact of possible health reform on the small employer group market
- Adapting the health plan business model to accommodate the needs of the individual market
- Implications for provider network management and contracting to control costs
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2:30 pm - 3:20 pm
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10:20 am - 11:20 am
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| Care Management: State of the Industry During a State of Reform |
- Up-to-date, multi-stakeholder review of the care management industry, particularly in light of health reform
- Strategies for health plans to maximize investments in care management programs
- Overcoming health plan challenges on key issues such as program structure, how broadly or deeply to target, and the value of wellness
- Health plan successes in providing value to employer group clients and developing programs they can stand behind
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11:15 am - 12:05 pm
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2:25 pm - 3:10 pm
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Expansive Thinking for the Individual Market—Innovation in Consumer-Focused Plan Design |
- Individual market growth projections under various reform scenarios
- Impact of a potential individual mandate and expansion of the individual market
- How a retail perspectives changes everything – The “4Ps” Perspective
- Opportunity for disruptive innovation that repositions insurance industry for future success
- Retention at every customer touch point
- Importance of applying analytics across the entire customer lifecycle
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LeeAnn Anderson
Senior Director, Corporate Strategy
Blue Cross Blue Shield of Florida

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Christine Kowalczyk
Vice President, Healthcare
Convergys Corporation
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3:15 pm - 4:15 pm
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10:30 am - 11:10 am
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11:15 am - 11:55 am
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