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Identifying the Business Implications of Health Reform to Develop New Business Models and Compete Effectively
WHCC Executive Congress convenes over 600 CEOs and senior executives from all sectors of health care including employers, employer coalitions, public purchasers, health plans, hospitals, health systems, government regulators, pharma, health IT solution providers and medical suppliers to discuss solutions to the escalating challenges of health care access, affordability, coverage and quality. In addition, the vast majority of WHCC's 130 members of the media attend the Executive Congress including more than a dozen national TV, print and radio outlets.
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| Chair: |
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Debra Richman
Vice President, Healthcare Strategy
Harris Interactive Inc.

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Monday, April 12, 2010
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1:35 pm - 2:25 pm
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2:30 pm - 3:20 pm
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3:50 pm - 4:30 pm
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| Longevity—Building Longer, Healthier Lives in Our Communities |
- Global research from the world's best longevity researchers to identify pockets around the world where people are living measurably better... people who reach age 100 at rates 10 times greater than the U.S. and live 10 years longer
- Initiating community-wide programs to improve health by focusing on critical messages to ensure health: Moving naturally, identifying your sense of purpose, eating wisely and surrounding yourself with the right people
- Results from a community program in Alberta Lea, MN focused on environmental interventions in four domains: Community, Social Networks, Habitat and Inner Self
- Leadership required to transform the way the community residents eat, work, exercise, and play
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Dan Buettner
New York Times best-selling author of The Blue Zones: Lessons for Living Longer from the People Who've Lived the Longest;
Founder, Blue Zones

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10:20 am - 11:10 am
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11:15 am - 12:05 pm
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1:40 pm - 2:20 pm
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2:25 pm - 3:10 pm
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Purchasers' Impact on Hospital Quality and Improving Value in Health Care |
- How the Leapfrog Group has impacted the health care industry to deliver safer, higher quality and value-based care
- Public reporting, financial rewards and other incentives to move the needle on health care value for consumers
- Initiatives and reactions from a leading corporate medical director and provider CEO
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3:15 pm - 4:15 pm
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10:30 am - 11:10 am
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11:15 am - 11:55 am
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Operational Strategies to Design Bundled Care and Outcomes-Based Reimbursements |
- Structuring physician payment and incentives to align healthcare delivery for quality and efficiency
- Operationalizing the bundled payment mechanism
- Developing a consensus among specialists for care treatment, procedures, transparency, and quality
- Preliminary quality, satisfaction and savings results from the ACE demonstration
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Graham Reeve
President and CEO
Baptist Health System

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Glenn D. Steele Jr., MD, PhD
President and Chief Executive Officer, Geisinger Health System;
Trustee, American Hospital Association

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| Moderator: |
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Cynthia K. Mason
Division of Payment Policy Demonstrations, Medicare Demonstrations Program Group, Office of Research, Development and Information
Centers for Medicare & Medicaid Services

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