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Analyzing Health Reform, Comparative Effectiveness and Reimbursement Trends in the Pharma/Biotech Market to Demonstrate Improved Value
The WHCC Pharmaceutical, Biotech and Medical Device Executive Summit convenes over 150 CEO and senior executives focused on creating strategies to demonstrate clinical and cost effectiveness, evidence based and personalized medicine, and the implications of health reform, comparative effectiveness and reimbursement changes. CEOs, Chief Medical Officers, Strategy, Innovation and Marketing Officers are in attendance, as well as Vice Presidents and Directors of Evidence-Based Medicine, Branding, Licensing, Business Development, Medication Safety and Product Managers from Pharmaceutical, Biotech and Medical Device organizations.
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Robert E. Henry
Editor-in-Chief
American Health & Drug Benefits
Engage Healthcare Communications, LLC

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Monday, April 12, 2010
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1:35 pm - 2:25 pm
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2:30 pm - 3:20 pm
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| The New Era of Demonstrating Value and Cost Effectiveness for Patient-Centered Care |
- Review of the Recovery Act and the spending plan including data infrastructure, dissemination and translation, and priority populations
- FDA data infrastructure -- How to make CMS data available to both public and private sectors to improve effectiveness for certain populations
- The use of patient registries and distributed networks of EMRs for clinical trials and research
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Patrick Conway, MD
Chief Medical Officer, Office of the Assistant Secretary for Planning and Evaluation, DHHS;
Executive Director, Federal Coordinating Council on Comparative Effectiveness Research

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James M. Corrigan
Senior Vice President and General Manager, GE Healthcare IT
GE Healthcare

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10:20 am - 11:10 am
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11:15 am - 12:05 pm
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2:25 pm - 3:10 pm
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3:15 pm - 4:15 pm
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